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Trademark search

PROTECT YOUR IDEAS AND IDENTITY WHAT IS A TRADEMARK?

Trademark is one of the essential parts of every organisation, as it is the identification of your brand that can be recognised globally. It’s a sign used by the organisations to distinguish their goods or services the other competitors

IDENTIFYING TRADEMARKS

Commonly-used symbols to identify a trademark are ® and TM. The 2 symbols are different in the following ways:

  • ® refers to a registered and protected trademark pursuant to trademark laws; whereas
  • ™ simply identifies that the mark is being used as a trademark by the business owner, but the mark is not essentially registered or confined under trademark laws.

BENEFITS OF REGISTERING

Quality Assurance:

It is a type of Quality Declaration to your customers and clients, conveying a message to them that you can easily trust in their business and all the work you have invested in it.

Legal Rights:

Gives you absolute rights to enable you and your business to control the use of that Trade Marked sign for distinctive reasons otherwise the only way is for you to go to court to resolve any replication and/or breach of your brand or good name.

Branding:

You can avoid another party from using your distinctive product or service, and from profiting cost-effectively from the goodwill and market value that you have spent time and money to build up over time.

REQUIREMENTS FOR FILING A TRADE MARK APPLICATION

View infographic: Trademark Application Review Process For us to file a Trade Mark on your behalf, we will need to apply, and then obtain a filing date.

  • A statement that a request for registration is sought,
  • The name and address of the claimant
  • A clear graphical representation of the mark,
  • A list of goods and services required for registration, and the class according to the International Categorization of Goods and Services, ,
  • A declaration of use/intent to use the trademark, and
  • The filing application fee. ,

A registered Trade Mark has to be capable of being represented graphically, and it is good to substantiate by some evidence of goodwill attached to your company/business as a result of using that Trade Mark, before the registration.

Trademark signs protect your unique brands, words, logos, letters, names, signatures, numerals, devices, brands, headings, labels, tickets, shapes, colours, aspects of packaging or a combination of these in relation to your goods or services. For instance, the sports giant Nike’s Trademarks are the phrase “Just Do It”, and the swoosh (tick sign) logo.

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